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Advertising and promotions An IMC perspective

SHAH Kruti

Advertising and promotions An IMC perspective - New Delhi Tata Mcgraw hill 2009 - xxx, 987p. cm.

ISBN: 9780070080317 675.75

Source: 885, 14/03/2014, Pranami Book Service General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:513, P9

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