Advertising and promotions An IMC perspective

By:

SHAH Kruti

Contributor(s):

D' SOUZA Alan

Material type:

TextLanguage: English Publication details: New Delhi Tata Mcgraw hill 2009Description: xxx, 987p. cmISBN:

9780070080317

Subject(s):

Commerce

DDC classification:

X:513, P9

Item type:

General Books

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Ratan Tata Library	Ratan Tata Library			X:513 P9 (Browse shelf(Opens below))					Available			RT1459264

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