What's in a brand? Building brand equity through advertising
Jones John Philip
What's in a brand? Building brand equity through advertising - New Delhi Tata McGraw-Hill Publishing Co 1998 - xxiii,335p cm.
Bibliography: P 323-325
0074632019
General Book
X:511, N8
What's in a brand? Building brand equity through advertising - New Delhi Tata McGraw-Hill Publishing Co 1998 - xxiii,335p cm.
Bibliography: P 323-325
0074632019
General Book
X:511, N8