What's in a brand? Building brand equity through advertising
Material type:
TextLanguage: English Publication details: New Delhi Tata McGraw-Hill Publishing Co 1998Description: xxiii,335p cmISBN: - 0074632019
- X:511, N8
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Ratan Tata Library | Ratan Tata Library | X:511 N8 (Browse shelf(Opens below)) | Available | RT1144273 |
Bibliography: P 323-325
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