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Marketing Concepts and strategies

Ferrell O C

Marketing Concepts and strategies - 10th - New York Houghton Mifflin Co 1997 - xxxii, 666p cm.

Glossary: P 606-22, Appendix: P 577-605

ISBN: 0395836840

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51, N7

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