Marketing Concepts and strategies
By: Contributor(s): Material type:
TextLanguage: English Publication details: New York Houghton Mifflin Co 1997Edition: 10thDescription: xxxii, 666p cmISBN: - 0395836840
- X:51, N7
General Books
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
General Books
|
Ratan Tata Library | Ratan Tata Library | X:51 N7 (Browse shelf(Opens below)) | Available | RT1135912 |
Glossary: P 606-22, Appendix: P 577-605
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Marketing
APA
Ferrell O C, Pride William M, . (1997). Marketing. New York: Houghton Mifflin Co.
Chicago
Ferrell O C, Pride William M, . 1997. Marketing. New York: Houghton Mifflin Co.
Harvard
Ferrell O C, Pride William M, . (1997). Marketing. New York: Houghton Mifflin Co.
MLA
Ferrell O C, Pride William M, . Marketing. New York: Houghton Mifflin Co. 1997.
