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Models of buyer behavior Conceptual quantitative and emprical

Sheth Jagdish N

Models of buyer behavior Conceptual quantitative and emprical - NY Harper and Row 1974 - xiii, 441p cm. - Harper and Row's Series in Marketing Management. Ed by Jagdish N Sheth .

Bibliography p 407-34; Appendix p 99-197

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:511:(B), L4/TD3

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