Models of buyer behavior Conceptual quantitative and emprical
Material type:
TextLanguage: English Series: Harper and Row's Series in Marketing Management. Ed by Jagdish N ShethPublication details: NY Harper and Row 1974Description: xiii, 441p cmSubject(s): DDC classification: - X:511:(B), L4/TD3
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Ratan Tata Library | Ratan Tata Library | X:511:(B) L4/TD3 (Browse shelf(Opens below)) | Available | RT00489776 Res |
Bibliography p 407-34; Appendix p 99-197
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