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Advertising in new formats and media Current research and implications for marketers

DE PELSMACKER Patrick

Advertising in new formats and media Current research and implications for marketers - UK Emerald 2016 - xviii,412p cm.

Bibliography: p 330-349

ISBN: 9781785603136 6542.89

Source: 3794, 05/03/2018, R K Books General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:513b4, Q6

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