Advertising in new formats and media (Record no. 656743)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00812nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220926033351.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220923b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781785603136 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | General Book |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RTL |
| Transcribing agency | RTL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Source of code | eng |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DE PELSMACKER Patrick |
| 9 (RLIN) | 339059 |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising in new formats and media |
| Remainder of title | Current research and implications for marketers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | UK |
| Name of publisher, distributor, etc. | Emerald |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,412p |
| Dimensions | cm. |
| 500 ## - GENERAL NOTE | |
| General note | Bibliography: p 330-349 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | X:513b4, Q6 |
| Koha item type | General Books |
| Source of classification or shelving scheme | Colon Classification (CC) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ratan Tata Library | Ratan Tata Library | 2022-09-26 | 3794, 05/03/2018, R K Books | 6542.89 | X:513b4 Q6 | RT1500975 | 2022-09-26 | 6542.89 | 2022-09-26 | General Books |