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Consumer behavior and advertising involvement Selected works of herbert E Krugman.

Krugman Edward P

Consumer behavior and advertising involvement Selected works of herbert E Krugman. - New York Routledge 2008 - 344p. cm. - Marketing and consumer psychology series. .

Standard No.: 31924

Source: Textual

Subjects--Topical Terms:
Krugman Edward P
Consumer Behaviour

Dewey Class. No.: X:5171, P8

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