Consumer behavior and advertising involvement Selected works of herbert E Krugman.
Material type:
TextLanguage: English Series: Marketing and consumer psychology seriesPublication details: New York Routledge 2008Description: 344p. cmSubject(s): DDC classification: - X:5171, P8
Textual
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South Campus Library | South Campus Library | X:5171 P8 (Browse shelf(Opens below)) | Available | SC1306969 |
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