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Media handbook Complete guide to advertising media slection, planning, research and buying

Katz Helen

Media handbook Complete guide to advertising media slection, planning, research and buying - 4th ed. - New York Routledge Taylor USA 1995 - xiv,212p. cm.

ISBN: 9780415873543 (pbk) 2076.45

Standard No.: 2172

Source: 10897, 21/12/2012, Elite Publishers Distributors Textual

Subjects--Topical Terms:
SOCIOLOGY

Dewey Class. No.: Y:393g, P7

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