Media handbook (Record no. 998413)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00855nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221005092129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221004b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415873543 (pbk) |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | Textual |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CRL |
| Transcribing agency | CRL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Source of code | eng |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Katz Helen |
| 9 (RLIN) | 254747 |
| 245 #0 - TITLE STATEMENT | |
| Title | Media handbook |
| Remainder of title | Complete guide to advertising media slection, planning, research and buying |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Routledge Taylor USA |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,212p. |
| Dimensions | cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SOCIOLOGY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | Y:393g, P7 |
| Koha item type | Textual |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | 2022-10-05 | 10897, 21/12/2012, Elite Publishers Distributors | 2076.45 | Y:393g P7 | CL1563107 | 2022-10-05 | 2076.45 | 2022-10-05 | Textual |