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Consumer behavior Implications for marketing stra

By: Material type: TextLanguage: English Publication details: Boston Irwin 1992Edition: 5thDescription: xv,665p cmISBN:
  • 0256094098
Subject(s): DDC classification:
  • X:1:(S:44), M3;M2
Item type: General Books
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Bibliography chapterwise; Appendix: P640-656

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