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Essence of services marketing

By:

PAYNE Adrian

Material type:

TextLanguage: English Series: Prentice-Hall Essence Of Management SeriesPublication details: London Prentice-Hall International U K 1995Description: x,253p. Bib p. 246-48 cmSubject(s):

Service Industry

DDC classification:

X9(Y):51, N3

Item type:

General Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Ratan Tata Library	Ratan Tata Library			X9(Y):51 N3 (Browse shelf(Opens below))					Available			RT1143040

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Previous	X9(Y):51.73.N9 N8 Services marketing A strategic approach	X9(Y):51 M4 Pratice development for professional firms	X9(Y):51 M6 How to sell a service Guidelines for effective s	X9(Y):51 N3 Essence of services marketing	X9(Y):51 N6 Service marketing	X9(Y):51 N6 Service marketing	X9(Y):51 N6;P2/TD3 Services marketing Integrating customer focus across the firm	Next

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