Integrated advertising promotion and marketing communications
Material type:
TextLanguage: English Publication details: New Delhi Pearson 2010Edition: 4thDescription: 478p cmISBN: - 9788131763292
- X:513:(D6,9(B), P2;Q0
General Books
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Ratan Tata Library | Ratan Tata Library | X:513:(D6,9(B) P2;Q0 (Browse shelf(Opens below)) | Available | RT1458452 |
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| X:513:(D65,48) M3 Telemarketing campaigns that work | X:513:(D6,9(B) P0 Advertising and marketing | X:513:(D6,9(B) P2 Integrated advertising, promotion, and marketing communications | X:513:(D6,9(B) P2;Q0 Integrated advertising promotion and marketing communications | X:513:(D6,(9B) P7 ADS to icons How advertising succeeds in multimedia age | X:513g P7 Sage hand book of advertising | X:513k N0/RR Dictionary of advertising Direct response marketing |
Bibliography: P 174-83
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