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Customer relationship marketing: Theoretical and managerial perspectives by

Malhotra, Naresh K
Agarwal, James [Co-author ]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Jersey World Scientific 2021

Availability: Items available for loan: Ratan Tata Library (1).

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Romancing the customer Maximizing brand value through powerful relationship management by

Temporal Paul
Trott Martin

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 2001

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Impact of electronic customer relationship management (E-CRM) on customer loyalty in relation to customer experience and customer satisfaction in the banking industry by

Mokha Anupreet Kaur Au.; Pushpender Gu
University of Delhi. Faculty of Commerce and Business. Department of Commerce

Material type:

Text; Format: print

Language: English

Publication details: 2021

Availability: Items available for reference: Central Library: Not for loan (1).

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Customer service Building successful skills for the twenty first century by

Lucas Robert W

Edition: 3

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Boston McGraw Hill 2005

Availability: Items available for loan: South Campus Library (1)Collection, call number: X:5171 P5.

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Data mining cookbook: modeling data for marketing, risk, and customer relationship management by

Rud Olivia Parr

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York John Wiley Sons, Inc. 2001

Availability: Items available for loan: Central Science Library (1)Collection, call number: D65,8(B),27 P1.

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Creating customer delight The how and why of CRM. by

Seth Rakesh
Seth Kirti

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Response Book 2006

Availability: Items available for loan: South Campus Library (1)Collection, call number: X:5171-8 P6.

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Secrets of customer relationship management : it is all about how you make them feel Barnes J G by

Barnes J G

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York New York, McGraw-Hill 2001

Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P1.

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Customer relationship management : how to turn a good business into a great one! Roberts-phelps G by

Roberts-phelps G

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi New Delhi, Viva 2003

Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 P3.

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Performance Driven CRM:How to Make Your Customer Relationship Management Vision a Reality Brown S A; Gulycz M by

Brown S A

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Ontario Ontario, John Wiley & Sons 2002

Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P2.

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Practical guide to CRM: building more profitable customer relationships by

Reynolds Janice

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Gilroy CMP Books 2002

Availability: Items available for loan: Central Science Library (1)Collection, call number: D65,8(B):715 P2 TD.

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CRM Handbook A business guide to customer relationship management by

DYCHE Jill

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Delhi Pearson 2002

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 P2.

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CRM Handbook A business guide to customer relationship management by

DYCHE Jill

Series: Critical Perspectives On The World Economy

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Delhi Pearson 2002

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 P2.

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CRM handbook A business guide to customer relationship management by

Dyche Jill Ed

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 2002

Availability: Items available for loan: South Campus Library (1)Collection, call number: D6,8(B),2775 P2.

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Handbook of CRM Achieving excellence in customer management by

Payne Adrian

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Amsterdam Elsevier 2006

Availability: Items available for loan: South Campus Library (1)Collection, call number: X:5171g P6.

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CRM in financial services A practical guide to making customer relationship management work by

Foss Bryan
Stone Merlin

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 2002

Availability: Items available for loan: South Campus Library (1)Collection, call number: X:5171 P2.

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Performance driven CRM How to make your customer relationship management vision a reality by

Brown Stanley A
Gulycz Moosha

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 2002

Availability: Items available for loan: South Campus Library (1)Collection, call number: X:5171 P2.

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