Your search returned 299 results.

251.

Measuring advertising effectiveness by

Series: McGraw-Hill Series in Marketing and Advertising Ed by Steuart Henderson Britt

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York McGraw-Hill 1963

Availability: Not available: Ratan Tata Library : Checked out (1).

252.

Media economics Concepts and issues by

Picard Robert G

Series: Sage Context Series, 22

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Sage Publications 1989

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M9.

253.

Media in advertising by

Barton Roger

Series: McGraw-Hill Series in Marketing and Advertising ed by Steuart Henderson Britt

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London McGraw-Hill 1964

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K4.

254.

Media planning by

Adams James R

Series: Institute of Practitioners in Advertising

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Business Books 1971

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L1.

255.

Motivation in advertising Motives that make peopl by

Martineau Pierre

Series: McGraw-Hill Paper Backs

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York McGraw-Hill 1957

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J5.

256.

Neew anatomy of advertising by

Wiseman mark

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Haper & Brothers 1959

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J9.

257.

Outdoor advertising by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1953

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J3.

258.

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Persuasion in marketing The dynamics of marketing by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York John Wiley 1981

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(S:75) P1.

259.

Planning the advertising compaign by

Series: Creative Studies Simulation Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Macmillan 1971

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L1.

260.

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Political public relations concepts, principles, and applications by

Edition: 2nd

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Routledge USA 2020

Availability: Not available: Central Library: Checked out (1).

261.

Positioning The battle for your mind by

Edition: 2

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York McGraw-Hill 1986

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M6.

262.

Practical advertising management by

Higginson J M

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1940

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 H0.

263.

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Practice of advertising by

Hart Norman A

Series: Marketing Series

Edition: 3

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Oxford Heinemann Professional 1990

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 N0.

264.

Press advertising A study of selected advertiseme by

Mathur Navin

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Bombay Himalaya 1987

Availability: No items available.

265.

Press advertising A study of selected advertiseme by

Mathur Navin

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Bombay Himalaya 1987

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.2.N8 M7.

266.

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Promotion Advertising, publicity, personal sellin by

Stanley Richard E

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NJ Prentice-Hall 1977

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L7.

267.

Promotion Advertising, publicity, personal sellin by

Stanley Richard E

Edition: 2

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Englewood Cliffs Prentice-Hall 1982

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L7;M2.

268.

Quantitative theories in advertising by

Rao Ambar G

Series: Operations Research Society of America, Publication in Operations Research Ed by David B Hertz. 21

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Wiley 1970

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(B) L0.

269.

Reality in advertising by

Reeves Rosser

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Alfred A Knopf 1961

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K1.

270.

Reality in advertising by

Reeves Rosser

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Alfred A Knopf 1961

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K1.

271.

Recent trends in mass advertising in India By Med Series: University of Delhi, Commerce (Deptt of-), Dissertation. Dissertation, University of Delhi, Commerce and Business (Faculty of-)

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Delhi University of Delhi 1994

Availability: Items available for loan: Ratan Tata Library (1).

272.

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Regulation of advertising by the FTC by

Posner Richard A

Series: American Enterprise Institute for Public Policy Research, Evaluative Studies

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Washington AEIPPR 1973

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-75(W).73.N7 L3.

273.

Regulation of unfair advertising practices in Indi by

Bajracharya dinesh lal

Series: University of Delhi, Commerce and Business (Faculty of-), Thesis. Thesis, University of Delhi, Commerce and Business (Faculty of-

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Delhi University of Delhi 1998

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513(Z).2.m445.N9 N8/Th.

274.

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Retail advertising A management approach by

Gentile Richard J

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Chain Store 1976

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-8 L6.

275.

Retail advertising and sales promotion by

Edition: 3

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Englewood Cliffs Prentice-Hall 1959

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J9.

276.

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Risk-free advertising How to come close to it by

Wademan Victor

Series: Wiley Series on Marketing Management Ed by Frederick E Webester

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York John Wiley 1977

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-8 L7.

277.

Role of advertising A book of Readings by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Illinois Irwin 1960

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K0.

278.

Routine of the advertising department, etc by

Cox Reginald H W

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1933

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:5125-8 G3.

279.

Scientific advertising by

Hopkins Claude

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Macgibbon 1968

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K8.

280.

Selection of advertising media by

Hobson J W

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1956

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J6.

281.

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Social communication in advertising Persons, prod by

Leiss William, and others

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Toronto Methuen 1986

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(Y) M6.

282.

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Social impact of advertising confessions of an(ex) advertising man by

Kelso Tony Au

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Lanham Rowman & littlefield 2019

Availability: Items available for loan: Central Library (1)Collection, call number: X:513 Q9.

283.

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Soham's outline of theory and problems of advertis by

Hotje Herbery F

Series: Schaum's Outline Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Mcgrawhill 1978

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 L8.

284.

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Spending advertising money An introduction to med by

Broadbent Simon

Edition: 2

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Business Books 1975

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.3.N6 L0;L5.

285.

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Spending advertising money An introduction to med by

Broadbent Simon

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Business Books 1970

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.3.N6 L0.

286.

STANDARD DICTIONARY Of advertising mass media and by

Koschnick J

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Berlin Walter de Gruyter 1983

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:513k M3/RR".

287.

Statistical analysis of advertising expenditure an by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1948

Availability: No items available.

288.

Successful advertising for the small business man by

itkin Stanley

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1959

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J9.

289.

Successful radio and television advertising by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1951

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 J1.

290.

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Telemarketing campaigns that work by

Roman Murray

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York McGraw-Hill 1983

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(D65,48) M3.

291.

Television advertising by

Series: McGraw Hill Television Series ed by Donald G Fink

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1958

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(D65,45) J8.

292.

Television advertising and viewers' attitudes Series: University of Delhi, Commerce and Business (Faculty of-), Dissertation. Dissertation, University of Delhi, Commerce and Business (Faculty of-

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Delhi University of Delhi 1988

Availability: No items available.

293.

Transnational corporations in advertising Technical Papers by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York UN 1979

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:513.1.N7 L9/UN".

294.

Trends in advertising in India A study of adverti Series: University of Delhi, Commerce and Business (Faculty of-), Dissertation. Dissertation, University of Delhi, Commerce and Business (Faculty of-

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Delhi University of Delhi 1979

Availability: Items available for loan: Ratan Tata Library (1).

295.

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Truth in advertising by

Series: American Management Association Research Report

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Washington AMA 1972

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.73.N7 L2.

296.

Victorian advertisements by

De Vries Leonard

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London John Murrray 1968

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513.5.M K8.

297.

What you should know about advertising copywriting by

Milton Shirley F

Series: Business Almanac Series. 16

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Oceana Pub 1969

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K9.

298.

Which Ad pulled best 50 case histories on how to write and design Ads that work by

Edition: 8th

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Lincolnwood NTC Pub 1996

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 N6.

299.

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Your advertising's great Hows business The revolu by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Illinois Dow-Jones-Irwin 1986

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M6.

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Your search returned 299 results.