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Marketing theory Foundations, controversy, strategy, resource advantage theory by

HUNT Shelby D

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Chennai Yes Dee Publishing 2010

Availability: No items available.

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Marketing theory Foundations, controversy, strategy, resource advantage theory by

HUNT Shelby D

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Chennai Yes Dee Publishing 2010

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 Q0.

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Cases in Promotional strategy by

Edition: 2

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Homewood Richard D Irwin 1984

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M4.

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International marketing Strategy, planning, marketentry and implementation. by

Bennett Roger

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Kogan Page 1995

Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51.1'N9 N5.

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Business marketing Connecting strategy, relationships and learning by

Edition: 3rd

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Tata McGraw- Hill Publishing Company 2006

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P6.

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International marketing Strategy, planning, market entry & implementation by

Bennett Roger

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Kogan Page Limited UK 1995

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:54 N5.

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Marketing Strategy in the Digital Age: Applying Kotler'S Strategies to Digital Marketing by

Cao Tiger Et Al

Material type:

Text; Format: print

Language: English

Publication details: World Scientific ; WSPC ; 2020

Online resources:

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Availability: Items available for loan: Central Library (1).

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Marketing theory Foundations, controversy, strategy, resource advantage theory by

HUNT Shelby D

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Chennai Yes Dee Publishing 2010

Availability: No items available.

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Real Estate Marketing Strategy, Personal Selling, Negotiation, Management, and Ethics by

M Joseph Sirgy

Material type:

Text; Format: print

Language: English

Publication details: Taylor and Francis ; 2014

Online resources:

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Availability: Items available for loan: Central Library (1).

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Marketing Theory Foundations, Controversy, Strategy, and Resource-advantage Theory by

Shelby D. Hunt

Material type:

Text; Format: print

Language: English

Publication details: Taylor and Francis ; 2010

Online resources:

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Availability: Items available for loan: Central Library (1).

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The Handbook of Marketing Strategy for Life Science Companies Formulating the Roadmap You Need to Navigate the Market by

Jean-Francois Denault

Material type:

Text; Format: print

Language: English

Publication details: Taylor and Francis ; 2018

Online resources:

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Availability: Items available for loan: Central Library (1).

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Global brand strategy World-wise marketing in the age of branding by

STEENKAMP Jan-Benedict

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Palgrave Macmillan 2017

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8.1 Q7.

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Advertising compaign strategy: A guide to marketing communications plans Parente D by

Parente D

Edition: Ed 2

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York New York, Harcourt Publication 2000

Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513g P0.

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Professional Services Marketing Strategy and Tactics by

William Winston; Frederick G Crane

Material type:

Text; Format: print

Language: English

Publication details: Taylor and Francis ; 1993

Online resources:

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Availability: Items available for loan: Central Library (1).

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Marketing decision making Concepts and strategy by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1976

Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51:(S:44) L6.

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Marketing decision making Concepts and strategy by

Cravens David W, and others

Series: Irwin Series in Marketing ed by Gilbert A Churchill

Edition: 2

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Illinois Irwin 1980

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L6;MO.

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Services marketing in Asia Managing people, technology and strategy by

Lovelock Christopher

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Singapore Prentice Hall 2002

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(Y):51.4.P P2.

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Product Policy And Strategy by

Luck David J

Series: Prentice-Hall Foundations of Marketing Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Prentice-Hall 1972

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L2.

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Healthcare Relationship Marketing Strategy, Design and Measurement by

Ira J. Haimowitz

Material type:

Text; Format: print

Language: English

Publication details: Taylor and Francis ; 2011

Online resources:

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Availability: Items available for loan: Central Library (1).

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Strategic International Marketing Strategy Development and Implementation by

Håvard Huse; Carl Arthur Solberg

Material type:

Text; Format: print

Language: English

Publication details: Taylor and Francis ; 2024

Online resources:

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Availability: Items available for loan: Central Library (1).

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Digital marketing fundamentals From strategy to ROI by

Edition: 2nd

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Netherlands Noordhoff Uitgevers bv` 2022

Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51:(D66) R2.

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Agritourism Marketing in Africa: exploring digital and social media strategy by

Language: English

Publication details: Palgrave Macmillan 2025

Availability: Items available for loan: Central Library (1)Collection, call number: X:51.6 R5.

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Business marketing Connecting strategy,relationships and learning by

Series: McGraw-Hill/Irwin series in marketing

Edition: 3

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York McGraw-Hill 2006

Availability: Items available for loan: South Campus Library (1)Collection, call number: X9:51.1'P P6.

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Marketing 2.0 Strategies for closer customer rela by

Corbae Gerald and others

Series: Roland Berger Strategy Consultants Academic Networks

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Berlin Springer 2003

Availability: No items available.

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Art and science of marketing : Marketing for marketing managers by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Oxford O U P 2004

Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B P4 TOR.

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Inside-out marketing How to create an internal marketing strategy by

Dunmore Michael

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 2002

Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51-75 P2.

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Production policy and strategy by

Luck David J

Series: Prentice-Hall foundatiions of marketing series edited by Eugene J Kells

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Eaglewood-Cliffs Prentice-Hall 1972

Availability: Items available for loan: Arts Library (1)Collection, call number: X:89A L21.

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Dynamic competitive strategy and product life cycl by

Wasson Chester R

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Illinois Challenge Books 1974

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 L4.

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Security analysis and invetsment strategy by

Poitras Geoffery

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Malden Blackwell 2005

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X65:515 P5.

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Asian brand strategy : how Asia builds strong brands Roll M by

Roll M

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi New Delhi, Palgrave Macmillan 2006

Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 P6.

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Principles of marketing by

Edition: 10

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Prentice hall of India 2004

Availability: Items available for loan: Central Science Library (1)Collection, call number: B2TX:8B P4.

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Supply chain management: Strategy, planning and operation by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NewJersey Prentice Hall 2001

Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8BE2 P1.

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Art of marketing branding Vol.7: Practical guide to planning your strategy Randall G by

Randall G

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi New Delhi, Crest Publishing House 2001

Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P1.7(R).

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International marketing strategy: The country of origin effect on decision-making in practice by

Series: International series on advanced management studies ISSN 2366-8814

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Switzerland Springer 2020

Availability: Items available for loan: Central Science Library (1)Collection, call number: B2TobX:51 R0.

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International Marketing (RLE International Business) Strategy and Management by

Colin Gilligan; Martin Hird

Material type:

Text; Format: print

Language: English

Publication details: Taylor and Francis ; 1986

Online resources:

Click here to access online

Availability: Items available for loan: Central Library (1).

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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation Kumar Nirmalya by

Kumar Nirmalya

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi New Delhi, Viking 2004

Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P4.

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Study of marketing strategy of entrepreneurial firms in their start - up phase by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 2017

Availability: Items available for reference: Central Library: Not for loan (1).

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Art of marketing. Vol.4: Successful advertising: A guide to strategy, planning and targeting Farbey A D by

Farbey A D

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi New Delhi, Crest 2001

Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P1.4(R).

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Digital Sense - The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology and Customer Experience by

Wright

Material type:

Text; Format: print

Language: English

Publication details: Wiley ; 2021

Online resources:

Click here to access online

Availability: Items available for loan: Central Library (1).

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Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python by

Baig

Material type:

Text; Format: print

Language: English

Publication details: IEEE

Online resources:

Click here to access online

Availability: Items available for loan: Central Library (1).

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Corporate innovation Marketing and strategy by

Foxall Gordon R

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1984

Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51 M4.

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Consumer behaviour Building marketing strategy by

Hawkins Del I and others

Series: Mc Graw Hill/Irwin Series in Marketing

Edition: 9

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Tata McGraw Hill Publishing India 2003

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1:(S:44) M3;P4/TD.

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Consumer behaviour Implications for marketing strategy by

Hawkins Del I

Series: Irwin Series in Marketing

Edition: 6th

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Chicago Irwin 1995

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1:(S:44) M3;N5/TD.

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Art of marketing. Vol.5 : Successful product management: A guide to strategy, planning and development Morse S by

Morse S

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi New Delhi, Crest Publishing House 2001

Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P1.5(R).

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Strategic marketing issues in emerging markets by

Adhikari Atanu Ed

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Singapore Springer 2018

Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:51 Q8.

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Grouping A strategy for international marketing by

Jaffe Eugene D

Series: American Management Association, Management Briefing

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Washington A M A 1974

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51.1.N7 L4.

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Sustainable marketing planning by

Richardson, Neil

Edition: 2nd

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London Routledge 2024

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 R4.

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Advanced introduction to pricing strategy and analytics by

Rao, Vithala R

Series: Elgar advanced introductions

Material type:

Text; Format: print

Language: English

Publication details: Cheltenham : Edward Elgar Publishing, 2023

Availability: Items available for loan: South Campus Library (1)Collection, call number: X:(B28) R3.

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Brands and Branding: strategy to build and nurture brands by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London Routledge 2024

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 R4.

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To study and understand various elements of the marketing strategy in the Indian paharmaceutical industry and to develop a marketing plan for a new product - an antiepileptic brand by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 2010

Availability: Items available for reference: Central Library: Not for loan (1).

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