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Consumer product development by
Material type:  Text; Format:
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Language: English
Publication details: London Longman Group 1973
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L3.
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Market research A guide to planning, methodology and evalution by
Material type: Text; Format:
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Language: English
Publication details: London Kogan Page 1996
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 N6.
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New product management by
Material type: Text; Format:
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Language: English
Publication details: Illinois Drylen Press 1974
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L4.
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Brad strategy by
Material type: Text; Format:
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Language: English
Publication details: England Director Books 1990
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 NO.
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Strategic brand management New approaches by
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Language: English
Publication details: Delhi Global Business Press 1992
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Strategic brand management New approaches by
Material type: Text; Format:
print
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Language: English
Publication details: Delhi Global Business Press 1992
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 N2.
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Economics An introduction for students of business and marketing by
Edition: 3rd
Material type: Text; Format:
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Language: English
Publication details: Oxford Heinemann 1990
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X N0.
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Sales management Concepts and cases by Series: Wiley Series in Marketing
Material type: Text; Format:
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Language: English
Publication details: New York Wiley 1982
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514-8 M2.
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Communications for leadership by Series: McGraw-Hill management series in marketing
Material type: Text; Format:
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Language: English
Publication details: New York McGraw-Hill USA 1970
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:8N91 L0.
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Compleat copywriter by Series: McGraw-Hill Series in Marketing and Advertising
Material type: Text; Format:
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Language: English
Publication details: New York McGraw-Hill Book Co. 1966
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K5.
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Adevrtising and Promotion Management by Series: McGraw Hill Series in Marketing
Material type: Text; Format:
print
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Language: English
Publication details: New York McGraw Hill 1987
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M7/TD3.
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Selling Principles and practices by Series: McGraw Hill Series in Marketing
Edition: 11
Material type: Text; Format:
print
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Not fiction
Language: English
Publication details: New Delhi McGraw Hill USA 1982
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514 J5;M2/TD3.
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Consumer and commercial credit management by Series: Irwin Series in Marketing
Edition: 7
Material type: Text; Format:
print
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Language: English
Publication details: Homewood Richard D Irwin 1984
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1-6 M0;M4.
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Public relations A contemporary approach by Series: Irwin Series in Marketing
Material type: Text; Format:
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Not fiction
Language: English
Publication details: Homewood Irwin 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:8N M6.
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Sales management Text and cases by Series: Kent Series in Marketing
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: Boston PWS-Kent 1989
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514-8 M9.
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Textbook of salesmanship by Series: McGraw-Hill Series in Marketing
Edition: 10
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: Tokyo McGraw-Hill Kogakusha 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514 J5;L8.
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Retail business management by Series: Gregg/McGraw-Hill marketing series
Edition: 3rd
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: New York McGraw-Hill 1983
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X512:8 L7;M3.
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Indian consumers Studies and cases for marketing decisions by
Material type: Text; Format:
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Not fiction
Language: English
Publication details: New Delhi McGraw-Hill 1973
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1:(S:44).2.N7 L3/TD3.
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Research in consumer behaviour Consumption in Marketing economics by Series: ; V7
Material type: Text; Format:
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; Literary form:
Not fiction
Language: English
Publication details: Greenwich Jai Press Inc 1994
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1(S:44)b4 N4.7/RR.
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Advertising Theory and practice by Series: Irwin Series in Marketing
Edition: 11
Material type: Text; Format:
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Not fiction
Language: English
Publication details: Delhi AITBS India 1983
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Advertising Theory and practice by Series: Irwin Series in Marketing
Edition: 11
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Delhi AITBS India 1983
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K7;M3/TD3.
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Advertising Theory and practice by Series: Irwin Series in Marketing
Edition: 11
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Delhi AITBS India 1983
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 K7;M3/TD3.
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Invaders How humans and their dogs drove neanderthals to extintion by
Material type: Text; Format:
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Language: English
Publication details: London Balknai Press of Harvard University Press 2015
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Y9(KZ) Q5.
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Research in consumer behavior by Series: Holt, Rinehart and Winston Marketing Series
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: New York Rinhart and Winston 1970
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1:(S:44)b4 L0.
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Religion and society: advances in research by Series: Sage Library in Marketing
Material type: Text; Format:
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; Literary form:
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Language: English
Publication details: New York Berghahn 2012
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Y:3(Q), Q2.3.
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Business research Concept and pratice by Series: International series in marketing
Material type: Text; Format:
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; Literary form:
Not fiction
Language: English
Publication details: Scranton International Textbook 1969
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9b4 K9.
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Professional selling A trust-based by Series: Harcourt Series in Marketing
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: Philadelphia Harcourt College Publishers 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514 P1.
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Adevrtising and Promotion Management by Series: McGraw Hill Series in Marketing
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York McGraw Hill 1987
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 M7/TD3.
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Field sales performance appraisal by Series: Ronald Series on Marketing Management
Material type: Text; Format:
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Language: English
Publication details: New York John Wiley 1979
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514-9 L9.
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Selling Principles and practices by Series: McGraw Hill Series in Marketing
Edition: 11
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi McGraw Hill USA 1982
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514 J5;M2/TD3.
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Sales management Text and cases by Series: Kent Series in Marketing
Material type: Text; Format:
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Not fiction
Language: English
Publication details: Boston PWS-Kent 1989
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Market -driven thinking achieving contextual inte by
Material type: Text; Format:
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Language: English
Publication details: Amsterdam Elsevier 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(S:44) P5.
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Design dimension strategy and the challenge of g by
Material type: Text; Format:
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Language: English
Publication details: Oxford Basil Blackwell 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M6.
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Brand warriors Corporate leaders share their winning strategies by
Material type: Text; Format:
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Language: English
Publication details: London Haper Collins Publishers 1997
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Product differentiation and non-price competition by
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Language: English
Publication details: London Blackwell 1987
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Market opportunity analysis by
Material type: Text; Format:
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Language: English
Publication details: Lexington Lexington Books 1987
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M7.
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