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Basic marketing:a marketing strategy planning approach by
Edition: 17
Material type:  Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boston McGraw Hill 2009
Availability: Items available for loan: Central Science Library (1)Collection, call number: X:51 P9.
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Cases in marketing management and strategy An Asia-Pacific perspective by
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: Singapore Prentice-Hall 1996
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.4.N9 N6.
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Promotional strategy Managing the marketing comm by Series: Irwin Series in Marketing
Edition: 5
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Richard D Irwin 1971
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L1;M3.
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Sales strategy Cases and readings by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Appleton-Century 1959
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 K9.
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Successful business strategy How to win in the m by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Kogen Page 1987
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8.3.N8 M7.
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Marketing planning and strategy. Ed 6 by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Ohio South-Western College Publishing 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M5;P0/TD.
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Marketing planning and strategy. Ed 6 by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Ohio South-Western College Publishing 2000
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M5;P0/TD.
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Market strategy and structure by
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: New York Harvester Wheatsheaf 1992
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 N2.
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Brad strategy by
Material type: Text; Format:
print
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Not fiction
Language: English
Publication details: England Director Books 1990
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 NO.
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Marketing management and strategy for the developing world by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: NY UN 1975
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51-8.1(X).N7 L5/UN".
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Marketing Concepts and strategy by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1966
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 K6.
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Sales strategy Cases and readings by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Appleton-Century 1959
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 K9.
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Marketing management Strategy and cases by Series: Wiley Series in Marketing
Edition: 3
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: NY John Wiley 1983
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L6;M3.
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New-product strategy innovation and diversificati by
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: London Pitman 1971
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L1.
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Cases in Promotional strategy by
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Homewood Richard D Irwin 1984
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M4.
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Direct marketing Strategy, planning, execution by
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York McGraw Hill 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 M6.
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Marketing decision making Concepts and strategy by
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: Illinois Irwin 1976
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L6.
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Product Policy And Strategy by Series: Prentice-Hall Foundations of Marketing Series
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall 1972
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L2.
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Product Policy And Strategy by Series: Prentice-Hall Foundations of Marketing Series
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall 1972
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L2.
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Product Policy And Strategy by Series: Prentice-Hall Foundations of Marketing Series
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall 1972
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L2.
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Product Policy And Strategy by Series: Prentice-Hall Foundations of Marketing Series
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall 1972
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L2.
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International marketing Strategy planning market entry and implementation by
Edition: 3
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Kogan Page 2005
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:545.1'P P5.
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Dynamic competitive strategy and product life cycl by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Illinois Challenge Books 1974
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 L4.
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Digital marketing fundamentals: From strategy to ROI by
Edition: 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: United Kingdom Routledge 2022
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B R2.
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Asian brand strategy : how Asia builds strong brands Roll M by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Palgrave Macmillan 2006
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 P6.
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Security analysis and invetsment strategy by
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: Malden Blackwell 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X65:515 P5.
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Supply chain management: Strategy, planning and operation by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: NewJersey Prentice Hall 2001
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8BE2 P1.
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Principles of marketing by
Edition: 10
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice hall of India 2004
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2TX:8B P4.
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Brands and Branding: strategy to build and nurture brands by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge 2024
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 R4.
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Art and science of marketing : Marketing for marketing managers by
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: Oxford O U P 2004
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B P4 TOR.
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Strategic marketing issues in emerging markets by
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: Singapore Springer 2018
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:51 Q8.
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Design dimension strategy and the challenge of g by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Oxford Basil Blackwell 1986
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M6.
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Sustainable marketing planning by
Edition: 2nd
Material type: Text; Format:
print
; Literary form:
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Publication details: London Routledge 2024
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 R4.
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