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24 Brand mantras Finding a place in the minds and hearts of consumers by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2001
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P1.
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Advertising basics A resourse guide for beginners by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P4.
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Aesthetics in marketing Baisya R K; Das G G by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Response 2008
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P8.
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Aesthetics in marketing Baisya R K; Das G G by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Response 2008
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 P8.
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Assessment centres Indentifying potential and developing competency by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books India 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Y9(X:8) P2.
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Beyond consumer marketing Sectoral marketing and emerging trends by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51.2.N9 P4.
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Branding demystified plans to payoffs Verma H V by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Response 2010
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 Q0.
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Branding demystified plans to payoffs Verma H V by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Response 2010
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 Q0.
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11.
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Branding demystified plans to payoffs Verma H V by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Response 2010
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 Q0.
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12.
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Branding demystified plans to payoffs Verma H V by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Response 2010
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 Q0.
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13.
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Branding demystified plans to payoffs Verma H V by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Response 2010
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 Q0.
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14.
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Branding demystified plans to payoffs Verma H V by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Response 2010
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 Q0.
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15.
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Branding demystified plans to payoffs Verma H V by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Response 2010
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 Q0.
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16.
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Branding demystified plans to payoffs Verma H V by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Response 2010
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 Q0.
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17.
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Branding demystified plans to payoffs Verma H V by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Response 2010
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 Q0.
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18.
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Branding demystified plans to payoffs Verma H V by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Response 2010
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 Q0.
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19.
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Capitl markets in India by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Los Angeles Response Books 2010
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X64.2 Q0.
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20.
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Competing through knowledge : building a learning organisation Shukla M by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Response Book 1997
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:8 N7.
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21.
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Corporate growth through mergers and acquisitions by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books India 1998
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: XM5:77.2.N9 N8.
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22.
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23.
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Costomer-driven services management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books India 1999
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(Y):51.2.N9 N9.
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24.
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Creating customer delight How and why of CRM by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P5.
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25.
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Creating customer delight The how and why of CRM. by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Book 2006
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:5171-8 P6.
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26.
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Customer drivern services management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Book 1999
Availability: Items available for loan: Arts Library (1)Collection, call number: X:51.2 N9.
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27.
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Customer-driven services management by
Edition: 2nd
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books India 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(Y):51.2.P P4.
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28.
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Data analysis in business research A step-by-step nonparametric approach. by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Los Angeles Response bussiness book 2008
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X5:(D6,9(B) P8.
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29.
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30.
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Deregulation and competition Lessons from the airline industry. by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Los Angeles Response 2007
Availability: Items available for loan: South Campus Library (1)Collection, call number: X9(D53).2'P P7.
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31.
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Development aspects of enterpreneurship by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9:328 P7.
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32.
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Development aspects of enterpreneurship by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response 2007
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9:328 P7.
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33.
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E-Finance Log in to the future by
Material type: Text; Format:
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; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books India 2004
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34.
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e-finance Log in to the future by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books India 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X64:(D6,9(B),2775 P4.
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Effective advertising Understanding when, how. and why advertising works by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P4.
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37.
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Effective presentation Talk your way to success by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2005
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: U47:(S:72) P5.
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38.
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Encyclopaedic dictionary of marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51k P6.
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39.
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Ethical choices in business by
Edition: Ed2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9:(R4) P2.
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40.
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Ethics incorporated Top priority and bottom line by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2006
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9:(R4) P6.
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41.
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Ethics, business and society Managing responsibly. by
Material type: Text; Format:
print
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; Literary form:
Not fiction
Language: English
Publication details: Los Angeles Response 2010
Availability: Items available for loan: South Campus Library (1)Collection, call number: X90aR4 Q0.
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42.
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Fundamentals of supply chain management Twelve drivers of competitive by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:521 P4.
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43.
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44.
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HANDBOOK OF relationship marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51g P2.
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45.
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HANDBOOK OF relationship marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51g P2.
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46.
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HANDBOOK OF relationship marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51g P2.
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47.
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HANDBOOK OF relationship marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51g P2.
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48.
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HANDBOOK OF relationship marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51g P2.
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49.
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HANDBOOK OF relationship marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51g P2.
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50.
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Image from Amazon.com
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HANDBOOK OF relationship marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2002
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51g P2.
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