Multiattribute decisions in marketing A measureme
Material type:
TextLanguage: English Series: Editors Series in Marketing. Ed by P E Green and Philip KotlerPublication details: Illinois Dryden Press 1973Description: xvii, 396p cmISBN: - 0030919150
- X:51:(S:44), L3
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Ratan Tata Library | Ratan Tata Library | X:51:(S:44) L3 (Browse shelf(Opens below)) | Available | RT0492092 |
Bibliography p 3747-87; Appendix p 251-371
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