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Brand equity & advertising: Advertising's role in building strong brands Biel A L; Aaker D A

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Material type:

TextLanguage: English Publication details: London London, Lawrence Erlbaum Associates Publishers 1993Description: 380pOther classification:

Item type:

Textbook

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textbook	Faculty of Management Library	Faculty of Management Library			X:512 N3 (Browse shelf(Opens below))					Available			ML1263055

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