Hooked: How to Build Habit-Forming Products

By:

Eyal, Nir [author.]

Contributor(s):

Hoover, Ryan [co-author.]

Material type:

TextLanguage: English Publication details: New Delhi: Penguin Life, 2019.Description: xi, 246p. : ill. ; 20 cmISBN:

9780241184837

Subject(s):

Other classification:

O_,3N8,H Q9

Summary: Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Item type:

General Books

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Central Science Library	Central Science Library			O_,3N8,H Q9 (Browse shelf(Opens below))					Available			SL1656360

Includes bonus content, acknowledgements and notes

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

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