Marketing management: A customer-centric approach

By:

Selnes, Fred

Contributor(s):

Lanseng, Even J [Co-author]

Material type:

TextPublication details: New Delhi Sage 2025Description: xvi, 341 p. Includes bibliographical reference and indexISBN:

9781529624250

Other classification:

Summary: Marketing management is the process of planning, implementing, and controlling marketing activities to achieve organizational goals. It involves understanding customer needs, developing strategies for products and services, setting prices, promoting them through various channels, and analyzing results to ensure goals are met profitably.

Item type:

Textual

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Marketing management is the process of planning, implementing, and controlling marketing activities to achieve organizational goals. It involves understanding customer needs, developing strategies for products and services, setting prices, promoting them through various channels, and analyzing results to ensure goals are met profitably.

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