Digital consumer management: understanding and managing consumer engagement in the digital environment

By:

Mogaji Emmanuel

Material type:

TextPublication details: London and New Yark Routledge 2024Description: xv,237p. Includes indexISBN:

9781032486024

Subject(s):

Other classification:

X:8:(D6,9(B) R4

Summary: Integrating consumer behavior, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem.

Item type:

Textbook

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textbook	Ratan Tata Library	Ratan Tata Library			X:8:(D6,9(B) R4 (Browse shelf(Opens below))					Available			RT1528321

Integrating consumer behavior, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem.

There are no comments on this title.

to post a comment.