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Brand psychology : The art and science of building strong brands by
Material type:  Text; Format:
print
Language: English
Publication details: New York : Routledge, 2024
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:513 R4. South Campus Library (1)Collection, call number: X:513 R4.
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Case studies in marketing research & product management
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Hyderabad Hyderabad, ICFAI 2006
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51( 8(A) ) .f P6.
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Concurrent marketing: Integrating product, sales & service Cespedes F V by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: USA USA, Harvard business school 1995
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 N5.
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Consumer product development by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Longman Group 1973
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 L3.
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Creative product development by Series: Professional perspectives in marketing
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Longman U. K. 1975
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:89A L5.
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Dynamic competitive strategy and product life cycl by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Illinois Challenge Books 1974
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 L4.
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EBOOK PRODUCT DESIGN & DEVELOPMENT by
Edition: 7
Material type: Text; Format:
print
Language: English
Publication details: Mcgraw Hill ; 2019
Availability: Items available for loan: Central Library (1).
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Economic theory of product differentiation by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Cambridge Cambridge University Press 1991
Availability: No items available.
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Economic theory of product differentiation by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Cambridge Cambridge University Press 1991
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 N1.
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Essentials of new product management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice-Hall 1987
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 M7.
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Gendered Marketing by Series: Gendered Management
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cheltenham, UK Edward Elgar Publishing 2023
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-Y15 R3.
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Handbook of new product development Englewood Clif by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: NJ Prentice-Hall 1961
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 K1.
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Handbook of the economics of marketing (Vol.1) by Series: ; 1
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Oxford North-Holland (Elsevier) 2019
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51 Q9.
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Hooked: How to Build Habit-Forming Products by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi: Penguin Life, 2019
Availability: Items available for loan: Central Science Library (1)Collection, call number: O_,3N8,H Q9.
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22.
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Improving reliability and quality for product success by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Boca Raton CRC 2012
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b:X89Q8 Q2.
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23.
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Industrial product innovation Organisation and management by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Groom Helm 1985
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M5.
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Innovation and new product marketing Midgley D F by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London London, Croom Helm 1977
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:28 L7.
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26.
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Innovation and new product marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1977
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:512 L7.
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27.
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Innovation and new product marketing by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: London Croom Helm 1977
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-89p L7.
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28.
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Marketing a new product Zif J J; Ayal L And Others by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: NY NY, Macmillan 1971
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 L1.
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33.
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Marketing a new product Its planning development by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: California Benjamin/Cummings Publ. 1978
Availability: No items available.
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34.
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Marketing a new product Its planning development by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: California Benjamin/Cummings Publ. 1978
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 L8.
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35.
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Marketing and product development Littler D by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Heritage 1985
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 M5.
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36.
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Marketing and product development Littler Dale by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Oxford Oxford, Philip allen 1984
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 M4.
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37.
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Marketing and product development Littler Dale by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Oxford Oxford, Philip allen 1984
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 M4.
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38.
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Marketing and product development Littler D by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Heritage 1985
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51 M5.
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39.
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Marketing and product development by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: 1985
Availability: Items available for loan: South Campus Library (1)Collection, call number: X:51 M5.
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Marketing and product development by Series: Industiral Studies Series
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Oxford Philip Allan 1984
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M4.
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Marketing corporate image The company as your number one product by
Edition: Ed 2
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: Chicago NTC business Books USA 1999
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: XM5:513 N9.
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Marketing for engineers, scientists and technologists by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: West Sessex John wiley 2008
Availability: Items available for loan: Central Science Library (1)Collection, call number: X:510bBT2 P8.
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44.
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Marketing High Profit Product/Service Solutions by
Material type: Text; Format:
print
Language: English
Publication details: Taylor and Francis ; 2013
Availability: Items available for loan: Central Library (1).
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45.
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Marketing models by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall of India 1992
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B N2;3-;5.
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46.
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Marketing models by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall of India 1992
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B N2;3-;5.
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47.
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Marketing models by
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice Hall of India 1992
Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0bX:8B N2;3-;5.
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48.
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Marketing of an oriental product Mogi S by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Delhi, Asian Productivity Organization 1971
Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:51.1 L1.
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Marketing Technology Product by Series: Modern Frontiersin Applied Science
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: English
Publication details: New York Artech House 1975
Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:328 L5".
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