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Branding governance A participatory approach to the brand building process

Ind Nicholas

Branding governance A participatory approach to the brand building process - Atrium John Wiley 2007 - xii, 276p cm.

Bibliography: P 245-63

ISBN: 9780470030752 4189.0600000000004

Source: 1611, 29/02/2012, SUCCESS BOOK SERVICE General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:511-8, P7

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