Branding governance (Record no. 512298)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00870nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220925185819.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220923b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470030752 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | General Book |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RTL |
| Transcribing agency | RTL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Source of code | eng |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ind Nicholas |
| 9 (RLIN) | 235919 |
| 245 #0 - TITLE STATEMENT | |
| Title | Branding governance |
| Remainder of title | A participatory approach to the brand building process |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Atrium |
| Name of publisher, distributor, etc. | John Wiley |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 276p |
| Dimensions | cm. |
| 500 ## - GENERAL NOTE | |
| General note | Bibliography: P 245-63 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bjerke Rune |
| 9 (RLIN) | 235920 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | X:511-8, P7 |
| Koha item type | General Books |
| Source of classification or shelving scheme | Colon Classification (CC) |
No items available.