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Branding governance A participatory approach to the brand building process

By: Contributor(s): Material type: TextLanguage: English Publication details: Atrium John Wiley 2007Description: xii, 276p cmISBN:
  • 9780470030752
Subject(s): DDC classification:
  • X:511-8, P7
Item type: General Books
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Bibliography: P 245-63

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