Your search returned 3267 results.

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Advanced introduction to pricing strategy and analytics by

Rao, Vithala R

Series: Elgar advanced introductions

Material type:

Text; Format: print

Language: English

Publication details: Cheltenham : Edward Elgar Publishing, 2023

Availability: Items available for loan: South Campus Library (1)Collection, call number: X:(B28) R3.

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Sales planning and control by

Crisp Richard D

Series: McGraw-Hall Series in Marketing and Advertising ed by Steuart Henderson Britt

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York MCgrew-Hill 1961

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:514.75 K1.

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Business research for decision making by Duane Da by

Series: Kent Series in Marketing. Kent Series in Management

Edition: Ed 2

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Boston P W S-Kent Publishing 1988

Availability: No items available.

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HBR'S 10 must reads On strategic marketing

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Boston Harvard Business Review Press 2013

Availability: No items available.

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Distributed lags and demand analysis for agricultu by

Nerlove Maic

Series: United States Agriculture (Deptt of-) Agricultural marketing serivce agriculture handbook,141

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1958

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X9(J):51.N5u5 J8.

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Applied multidimensioanl scaling A comparison of by

Series: Editor's Series in Marketing. Ed by Paul E Green and Philip Kotler

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Holt Rinehart and Winston 1972

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: S:(B) L2.

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Use of Computers for profit a nusiness man,s guid by

Tatham laura

Series: McGraw-Hill European series in management and marketing

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London McGraw-Hill UK 1969

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: D6,9(B) K9.

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Violence expressed An anthropological approach by

Series: Advanced Marketing Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Surrey Ashgate 2011

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Y:4582 Q1.

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Research and fieldwork in development by

MAMMETT Daniel & Others

Series: Advanced Marketing Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Routledge 2015

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Yb4 Q5.

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Advertising and promotion An integrated marketing communications perspective by

Edition: 9th

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi McGraw Hill 2013

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P4;Q3/TD.

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Advertising and promotion An integrated marketing communications perspective by

Edition: 9th

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi McGraw Hill 2013

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P4;Q3/TD.

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Strategic customer management Integrating relationship marketing and CRM by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Cambridge University Press 2013

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 Q3/TD.

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Strategic customer management Integrating relationship marketing and CRM by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Cambridge University Press 2013

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 Q3/TD.

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Strategic customer management Integrating relationship marketing and CRM by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Cambridge University Press 2013

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 Q3/TD.

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Strategic market management by

Aaker David A

Edition: 6

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York John Wiley 2001

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 M4; P1.

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Customer equity by

Blattberg Robert, and others

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Boston Harvard Business School Press 2001

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P1.

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Advertising agency operations and management by

Barton Roger

Series: McGraw-Hill Series in Marketing and Advertising Ed by Steuart Henderson Britt

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York McGraw-Hill 1955

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513-8 J5.

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Computer simulation of competitive market response by

Amstutz Arnold E

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Cambridge MIT Press 1967

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(D6,9(B) K7.

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Marketer's handbook Reassessing marketing techniques for modern business. by

YOUNG Laurie

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: West Sussex John Wiley 2011

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 Q1.

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Motivation in advertising Motives that make people buy by

Martineau Pierre

Series: McGraw Hill series in marketing advertising ed by Steuart Henderson Britt

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NA NA 1957

Availability: Items available for loan: Arts Library (1)Collection, call number: X:512 J7-;1.

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Pricing Making profitable decisions by

Monroe Kent B

Series: McGraw-Hill/Irwin Series in Marketing

Edition: 3

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Boslon Mc Graw Hill Irwin 2003

Availability: No items available.

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Pricing Making profitable decisions by

Monroe Kent B

Series: McGraw-Hill/Irwin Series in Marketing

Edition: 3

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Boslon Mc Graw Hill Irwin 2003

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:76 P3.

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Pricing Making profitable decisions by

Monroe Kent B

Series: McGraw-Hill/Irwin Series in Marketing

Edition: 3

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Boslon Mc Graw Hill Irwin 2003

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:76 P3.

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Keywords for modern India. by

Series: Sage Library in Marketing

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Oxford Oxford University Press 2014

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: V2.N Q4.

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Advertising and promotion An integrated marketing communications perspective by

Edition: 6th

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Tata Mc Graw Hill 2004

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P4/TD.

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Advertising and promotion An integrated marketing communications perspective by

Edition: 9th

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi McGraw Hill 2013

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P4;Q3/TD.

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Advertising and promotion An integrated marketing communications perspective by

Edition: 9th

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi McGraw Hill 2013

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P4;Q3/TD.

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Strategic customer management Integrating relationship marketing and CRM by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Cambridge University Press 2013

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 Q3/TD.

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Strategic customer management Integrating relationship marketing and CRM by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Cambridge University Press 2013

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 Q3/TD.

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Strategic customer management Integrating relationship marketing and CRM by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Cambridge University Press 2013

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 Q3/TD.

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TAXMANN'S BUSINESS mathematics and statistics by

Series: International Encyclopaedia of Marketing Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Taxmann Publications 2014

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:(B28) Q4.

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Brand child Remarkable insights into the minds of by

Lindstrom Martin

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Kegan Paul 2003

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Y11:3(X:511) P3.

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Bazaar India: markets society and the colonial state in gangetic Bhiar by

Yang Anand A

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Berkeley University of California Press 1998

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Y:3(X:51).273.N9, N8.

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Representing ageing Images and identites by

YLANNE Virpi

Series: Sage Library in Marketing

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: U.K Palgrave Macmillian 2012

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Y13 Q2.

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Markting mistakes and successes by

Hartley Robert F

Edition: 9th

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Hoboken John Wiley 2004

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51.73.N8 M6;P4.

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Advertising and promotion An integrated marketing communications perspective by

Series: Texts in Statistical Science

Edition: 9th

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi McGraw Hill 2013

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513 P4;Q3/TD.

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Supreme Court on banking law by

GUPTA S N

Series: Readings in Marketing Management Series

Edition: 5th

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Universal Law Publishing 2007

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X62:(Z2,81) P7.

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Asian competitors Marketing for competitiveness in the age of digital consumers. by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Singapore World Scientific Publishing 2019

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(D6,9(B),2771.4 Q9.

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Global brand strategy World-wise marketing in the age of branding by

STEENKAMP Jan-Benedict

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Palgrave Macmillan 2017

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8.1 Q7.

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Muslim politics in Bihar Changing contours by

SAJJAD Mohammad

Series: Sage Library in Marketing

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Routledge 2014

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Y73(Q7):3(W).273 Q4.

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Managerial economics and financial accounting. by

Series: International Encyclopaedia of Marketing Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi PHI Learning 2007

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:8C P7.

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Credit derivatives pricing models Model, pricing by

Schonbucher Philipp J

Series: Wiley Finance Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: England John Wiley 2003

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X65:515:(B) P3.

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Shopper, buyer and consumer behavior Theory, marketing application and public policy implications by

Edition: 2nd

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Delhi Biztantara 2003

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:1:(S:44) P3.

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Introduction to econometric theory. by

DAVIDSON James

Series: Advances in Business Marketing and Purchasing; vol.24

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Hoboken John Wiley 2018

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:(B) Q8.

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Sweating saris Indian dance as transnational labour by

SRINIVASAN Priya

Series: Sage Library in Marketing

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Philadelphia Temple University Press 2012

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: Y15:3(NS).2 Q2.

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In search of the obvious The antidote for today's marketing mess. by

TROUT Jack

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Chennai Westland. 2009

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 P9.

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Managed futures and their role in investment portfolios by

Chance Don M

Series: Research Foundation of AIMR and Blackwell series in Finance

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Oxford Blackwell Publishers 2000

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X65:515 N4.

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Non parametric approach to perceptions based marketsegmentations by

Buchta Christian and others

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Springer 2000

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(B) PO.

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Investing in futures and options markets by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Albany Delmar Publishers 1999

Availability: No items available.

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Managing process innovation through exploitation and exploration A study on combining TQM and BPR in the Norwegian Industry. by

TONNESSEN Tor

Series: Sage Marketing In Marketing

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Germany Springer Gabler 2014

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:89Q8 Q4.

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Your search returned 3267 results.