Your search returned 577 results.

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Organizing for product development by

Newgarden Albert Ed

Series: American Management Association, Management Report.31

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NY A M A 1959

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 J9.

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Celebrity fashion marketing: Developing a human fashion brand Caan Fykaa; Lee Angela by

Caan Fykaa; Lee Angela

Series: Mastering Fashion Management

Material type:

Text

Language: English

Publication details: London Routledge 2023

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 R3.

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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers by

Schmitt

Material type:

Text; Format: print

Language: English

Publication details: Wiley ; 2021

Online resources:

Click here to access online

Availability: Items available for loan: Central Library (1).

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Brands Laid Bare : using marke research for evidence-based brand management Ford K by

Ford K

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Jersey New Jersey, John Wiley 2005

Availability: Items available for loan: Faculty of Management Library (1)Collection, call number: X:512 P5.

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Technical aspects of marketing capital good and in the developing countries. by

Series: "Its, New Perspectives in Management Development Monographs.3"

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York United Nations 1975

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51.1(X).N7 L5/UN".

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Information and management systems for product cus by

Blecker Thorsten, etc

Series: Springer's Integarted Series in Information Systems

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Springer 2005

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 P5.

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Researching the European markets by

Alsegg Robert J

Series: "American Management Association, Research Study.95"

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NY AMA 1969

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: "X:51b4.5.N6 K9".

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IEBM encyclopedia of marketing by

Baker Michael J Ed

Series: Intrenational encyclopedia of business and management series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London International Thomson Business Press 1999

Availability: Items available for reference: Central Science Library: Not for loan (1)Collection, call number: B2T0b8Bk N9 RR.

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How to plan products that sell Guides for develo by

Series: American Management Association, management report.13

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: German

Publication details: NY A M A 1958

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:512.73.N5 J8.

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Technologies and markets by

Verschuur J J

Series: Institute of Electrical Engineers Management of Technology Series .1

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Peter Peregrinus 1984

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511OgF M4.

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Customer oriented planning by

Ferrell Robert W

Series: American Management Association, Publication

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Bombay Taraporevala 1970

Availability: No items available.

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Improving customer satisfaction loyalty and profit by

Series: University of Michigan Business School Management Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: San Francisco Jossey Bass 2000

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8:(S) PO.

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Commercialization of research results by

Series: Its Special Report. 20

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1957

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 J7.

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Contemporary marketing research by

Edition: 4

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Cincinnati South-Western College Publishing 1999

Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B:f N9.

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Grouping A strategy for international marketing by

Jaffe Eugene D

Series: American Management Association, Management Briefing

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Washington A M A 1974

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51.1.N7 L4.

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Successful product development Management practices by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Oxford Basil Blackwell Publications 1990

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511.30m73.N8 NO.

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Computer modelling and expert systems in marketing by

Moutinho Luiz

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Routledge 1994

Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B N4.

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Brand loyalty Measurement and management by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1978

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 L8.

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Contemporary Issues in Marketing and Consumer Behaviour by

Edition: 3rd

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London Routledge 2023

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51:(S:44) R3.

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Customer equity by

Blattberg Robert, and others

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Boston Harvard Business School Press 2001

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 P1.

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Design and innovation Policy and management by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Frances Printer 1985

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511OgF M5.

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Kathleen McLaughlin; Ewan Ferlie; Stephen Osborne P by

New Public Management

Material type:

Text; Format: print

Language: English

Publication details: Taylor and Francis ; 2002

Online resources:

Click here to access online

Availability: Items available for loan: Central Library (1).

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Integrated advertising, promotion, and marketing: communicating in a digital world by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London Routledge 2024

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(D6,9(B) R4.

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Launching a new prduct by

Morley John Ed

Series: Management in Action Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Business Book 1968

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 K8.

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Changing pattern of distribution by

Series: Commonwealth and Interntaional Library, Business Management Division. Ed. by Robert Robinson and Den Athelstan Spilhaus

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1958

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 J8-;1.

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Services marketing: text and cases by

Edition: 2

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Palgrave 2003

Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B P3;1.

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Services marketing: text and cases by

Edition: 2

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Palgrave 2003

Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B P3;3.

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Services marketing: text and cases by

Edition: Ed 2

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Palgrave 2003

Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B P3.

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Digital consumer management: understanding and managing consumer engagement in the digital environment by

Mogaji Emmanuel

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London and New Yark Routledge 2024

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:8:(D6,9(B) R4.

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Market segmentation by

Frank Ronald E, and others

Series: Prentice Hall International Series in Management

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NJ Prentice Hall 1972

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51b4 l2.

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More about creating customers by

Graves Richard

Series: International Business Management Series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Allen and Unwin 1970

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51-8 LO.

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Models of buyer behavior Conceptual quantitative and emprical by

Sheth Jagdish N

Series: Harper and Row's Series in Marketing Management. Ed by Jagdish N Sheth

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NY Harper and Row 1974

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511:(B) L4/TD3.

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Services marketing: text and cases by

Edition: 2

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Palgrave 2003

Availability: No items available.

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Services marketing: text and cases by

Edition: 2

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Palgrave 2003

Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B P3;4.

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Services marketing: text and cases by

Edition: 2

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Palgrave 2003

Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B P3;4.

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Optimal control theory: Applications of management science and economics by

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New York Springer 2000

Availability: Items available for loan: Central Science Library (1)Collection, call number: B28931 Q0;1-;2.

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Rural tourism and enterprise: management, Marketing and sustainability by

Language: English

Publication details: Oxford, UK: CABI, 2017

Availability: Items available for loan: Central Library (2)Collection, call number: Y31:(U8) Q7, ...

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Marketing research that won't break the bank A practice guide to getting the information you need by

Andreasen Alan R

Series: Jossey-Bass nonprofit and public management series

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: San Francisco Jossey-Bass 2002

Availability: Items available for loan: Central Library (1)Collection, call number: X:51:f P2.

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Measuring Marketing : 110+key metrics every marketer needs by

Edition: 2

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Singapore Wiley 2013

Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B Q3 TOR.

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New products new profits Company experiences in n by

Marting Elizabeth Ed

Series: American Management Association, Publication

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Washington A M A 1964

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511.73.N6 K4.

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Market planning for new industrial products by

Series: Ronald Series on Marketing Management

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NY John Wiley 1980

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511-8 MO.

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Integrated advertising, promotion, and marketing: communicating in a digital world by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London Routledge 2024

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(D6,9(B) R4.

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Integrated advertising, promotion, and marketing: communicating in a digital world by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London Routledge 2024

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(D6,9(B) R4.

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Integrated advertising, promotion, and marketing: communicating in a digital world by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London Routledge 2024

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(D6,9(B) R4.

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Integrated advertising, promotion, and marketing: communicating in a digital world by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London Routledge 2024

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:513:(D6,9(B) R4.

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Establishing a new -product program Guides for e by

Newgarden Albert Ed

Series: American Management Association, Management Report.8

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: NY A M A 1958

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 J8.

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Market-driven management: how to define, develop, and deliver customer value by

Webster Frederick E

Edition: 3

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: New Jersey John Willey and sons. 2002

Availability: Items available for loan: Central Science Library (1)Collection, call number: B2T0b8B P2 TB.

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Industrial product innovation Organisation and management by

Johne F A

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: London Groom Helm 1985

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 M5.

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Changing pattern of distribution by

Series: Commonwealth and Interntaional Library, Business Management Division. Ed. by Robert Robinson and Den Athelstan Spilhaus

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: 1958

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:51 J8-;1.

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Customer oriented planning by

Ferrell Robert W

Series: American Management Association, Publication

Material type:

Text; Format: print regular print ; Literary form: Not fiction

Language: English

Publication details: Bombay Taraporevala 1970

Availability: Items available for loan: Ratan Tata Library (1)Collection, call number: X:511 K4.

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