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Advertising in new formats and media Current research and implications for marketers

By: Material type: TextLanguage: English Publication details: UK Emerald 2016Description: xviii,412p cmISBN:
  • 9781785603136
Subject(s): DDC classification:
  • X:513b4, Q6
Item type: General Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Books Ratan Tata Library Ratan Tata Library X:513b4 Q6 (Browse shelf(Opens below)) Available RT1500975

Bibliography: p 330-349

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